(There are also some Steve Albini quotes in here, so read the whole thing)

Facetious title aside, it’s true. Well, it’s not exactly true. This isn’t a new thing. The self-help, marketing, and no-money-down real estate ‘gurus’ of the world have been doing this for years. Typically they make big promises or not-so-subtly threaten consequences if you don’t follow their method, and then they offer a piece of free content, and then they charge you $37 for every course thereafter. I swear to god, it’s always $37. I don’t know what tidbit of market research said that was the sweet spot on pricing, but I’ve come across four unassociated people of the aforementioned stripes, from different industries, and they all charge $37. Weird right?